Clik here to view.
Two thirds of South Africans are not coping in the current economy
The economic outlook according to more than half of South African consumers is optimistic, yet 62% say they are not coping or only just surviving in the current economic climate. This is according to...
View ArticleClik here to view.
Consumer Protection Act: Do consumers know their rights?
According to a recent dip-stick survey conducted by consumer experience research specialists, Interact RDT, 90% of 153 South African respondents are aware of the Consumer Protection Act (CPA) and what...
View ArticleClik here to view.
The Culture Of CX (Customer Experience)
Culture speaks of the values and practices shared by the members of a particular group. So when this is applied to business, the group is actually your company – and by extension your customers....
View ArticleClik here to view.
An Honest Look At Online Research
There’s no denying that the internet offers the research industry an incredible opportunity to reach consumers in their comfort zone. Especially with the growing African mobile market, now more than...
View ArticleClik here to view.
Case Study: Using technology to promote research
The Brief One of our established clients in the food and beverage industry needed to conduct product and consumer research on a regular basis. They needed these projects rolled out continuously, and...
View ArticleClik here to view.
Taking the mystery out of customer experience measurement
By 2020, customer experience will overtake price and product as the key brand differentiator. (Source). It is therefore essential for every B2C (and B2B, but that’s another article) organisation to...
View ArticleClik here to view.
Why SMEs Can and Should Do Research
Following our previous piece on the downside of Internal Market Research, we’ve had some feedback from SMEs regarding the logistical and cost limitations of small to medium enterprises regarding market...
View ArticleClik here to view.
Taxis – The New Vehicle For Research
According to the National Household Travel Survey in 2013, 69% of people in South Africa use taxis to get to work, with the majority of this statistic residing in Gauteng (source). With Commuters who...
View ArticleClik here to view.
The Remedy For Research Headaches
As a Research Manager operating in today’s business environment, you might feel a little hopeless when it comes to making your budget work for your business, and at the same time, not being every...
View Article
